UA carves out its own “advantage” in NIL space


TUCSON (KVOA) – Arizona Athletics director of compliance Brent Blaylock said deals began immediately for Wildcat student-athletes on July 1.

The first day of the new college year (2021-22) was the first day college athletes could take advantage of their Name, Image, and Likeness (NIL) as part of the NCAA enactment of NIL legislation in 2021.

Blaylock says they are seeing athletes, in all 19 UA sports, carving out ways to make money in this new era.

The Athletics Department supports its athletes in this direction by creating “Arizona Edge”, a program to educate, inform and help student-athletes to develop their brands.

Arizona’s Edge program focuses on personal brand management, business development, financial literacy, networking as well as aspects of business law to optimize the decision-making process and improve NIL opportunities.

The ICA (Intercollegiate Athletics) created its NIL program in partnership with the prestigious Eller College of Management at the University of Arizona, with additional leadership from corporate sponsors in the department.

AU graduate Todd Hartley, CEO of Digital Marketing, was the first speaker to speak to the athletes. He highlighted how they can make social media work for them to successfully grow their brands.

While it is not clear whether any UA athletes have signed any significant deals, many are starting to benefit from them in the NIL era.

Arizona Football tight end Stacey Marshall has teamed up with food delivery service GoPuff while wide receiver Jamarye Joiner promotes the mortgage services of longtime Tucson football fan Andy Braun.

Arizona Basketball forward Dalen Terry connects with fans on the Cameo app where people can have live or recorded one-on-one video chats with their favorite athletes and celebrities.

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