Generac to create 700 new jobs and invest $ 53 million in Pewaukee


Waukesha-based energy company Generac said on Tuesday it plans to significantly expand its presence in Wisconsin by creating 700 new jobs and investing $ 53 million in its operations as the company seeks to meet demand. growing for its electrical products.

The planned expansion includes $ 19 million in state tax credits if the company meets its hiring and capital investment goals, according to the Wisconsin Economic Development Corp.

Generac plans to purchase a new building and add 700 manufacturing and office workers.

In addition to Waukesha, Generac has facilities in Eagle, Whitewater, Jefferson, Oshkosh, Berlin and Janesville. It also has operations in South Carolina, Vermont and Maine as well as international operations in Europe, Latin America, Australia and China.

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“Generac is experiencing phenomenal demand and growth as the combination of an aging (power) grid and extreme weather conditions results in more frequent and lasting power outages,” said Aaron Jagdfeld, President and CEO of Generac. “We are proud to continue to expand our presence in Wisconsin as we work to meet incredible market demand.

“This new facility and our new agreement with the Crown will allow us to continue to develop Generac to best serve our customers, partners and employees,” said Jagdfeld.

Tom Pettit, chief operating officer of Generac, said of the 700 new jobs, 300 will be in sales, marketing and customer service at their new plant in Pewaukee.

“This will free up space in our head office to move some people here and to add more research and development and corporate staff,” said Pettit. “This research and development will continue to imagine and develop more new products to continue this incredible growth and investment in our community.”

Generac executives, along with officials from WEDC, Milwaukee 7, and Waukesha County cut a ribbon to officially open a new building in Pewaukee.  Generac says the building will house up to 300 sales and marketing employees as the company expands its workforce in Wisconsin.

Pettit said the company plans to add “several hundred jobs” this year and “spend north of $ 10 million on capital equipment.”

The remaining number of jobs will likely be spread across various Generac facilities in Whitewater, Jefferson, Eagle, Oshkosh and Berlin.

“We’re going to be building a bigger test cell to handle bigger and bigger generators as the demand for distributed energy response increases,” Pettit said, adding that the company would likely expand its campus.

Homework is a factor

Besides energy infrastructure and extreme weather events, Pettit mentioned the trend of more people working from home as another factor driving the increase in energy demand.

“If you can’t charge your phone, you don’t have the option of having a contact,” Pettit said. “This is an essential device, not just a suggested device. “

WEDC provides the $ 19 million in business tax credits if the company meets certain hiring and capital investment targets by 2024.

Missy Hughes, Secretary and CEO of WEDC, said Generac’s commitment to making sustainable energy products “makes it a real powerhouse.”

“Generac is a company that has dedicated itself once again to finding a home in Wisconsin, growing in Wisconsin and at the state level, we are incredibly proud to have Generac return as they grow up. and increase the number of jobs in the state, ”said Hughes.

“The state’s ability to support businesses as they grow, as they choose to stay in Wisconsin, is an incredible statement about the strength of our manufacturing, the strength of our business community and the strength of the partnerships we seek between the public and the private (sector). ”

Generac provides power and energy solutions for homes and industrial facilities as well as backup and main power systems, solar battery storage solutions, virtual power plant platforms and tools and equipment powered by motor and battery.

“Generac is a prime example of a Wisconsin brand known around the world, and their decision to grow further in our state is a reminder that Wisconsin continues to be a leader in advanced manufacturing and forward-looking businesses. future, ”Gov. Tony Evers said in a statement.

The Milwaukee 7 regional economic development organization assisted in the company’s expansion efforts.

“Generac is a historic and vital company that continues to help fuel our region’s economy,” said Gale Klappa, M7 co-chair and executive chairman of the WEC Energy Group, in a statement. “The growth of the business has been extraordinary, and we are proud to support its expansion plans.

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